How to Get Your First 100 Customers Online in Nigeria

Your first hundred customers do not come from a clever growth strategy. They come from asking.

Customers 1–10: people who know you

Your WhatsApp contacts, your family group, your colleagues. Post your store link with a short note about what you are selling. This feels awkward exactly once.

Customers 10–40: people who know them

Ask early buyers to share. A photo of a real customer with the product outperforms any advert you can make.

Customers 40–100: strangers

Now paid promotion is worth it, because you know which products convert. Promote a product on StoreVase and you set your own price per click — we suggest ₦10 — and pay only when someone actually clicks. Marketers and publisher sites share your product, and you are charged nothing for being shown.

What to ignore for now

A logo redesign. A perfect Instagram grid. Anything that feels like progress but produces no orders. You can afford those once money is coming in.